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KPMG makes the difference by creating value, like developing strategic insights that help drive M&A success, or embedding AI solutions into your business to sustain competitive advantage. KPMG. Make the difference. Learn more at www.kpmg slash insights. Hi, I'm Amy Bernstein, HBR's Editor-in And I'm Amy Gallo, a longtime contributing editor to HBR. Along with Amy B., I host our Women at Work podcast, which now releases episodes every other Monday, year-round. That

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Women at Work wherever you listen to podcasts. Welcome to the HBR IdeaCast from Harvard Business Review. I'm Alison Beard. Anyone who's been following pop culture over the past decade knows the story of Taylor Swift. An aspiring teen songwriter, moves to Nashville and becomes a country music ingenue, then a country star. She crosses over into pop and becomes a star in that genre too, while also dabbling in indie rock. She wins multiple Grammys, she breaks album sales and streaming records, and then she does a two-year stadium concert tour that is an absolute sensation, the most popular and highest grossing of all time. At age 35, she is now probably the most famous woman on the planet. an innovative mindset, smart collaboration, and clever marketing. HBR's own senior editor, Kevin Evers, has done a deep dive into what's made Taylor Swift so successful. And he says there are lots of lessons for corporate leaders, and in fact, anyone trying to get ahead in their career. He's the author of the new book, There's Nothing Like This, The Strategic Genius of Taylor Swift. And he's here today to talk about how to bring a little of her magic to your own organization. Kevin, congrats on the book. I'm so excited to have you here today.

Thanks for having me. I'm excited to be here.