The Stacking Benjamins Show Harvard Business Review's Kevin Evers on the Genius of Taylor Swift (SB1671)
Apr 16, 2025
Kevin Evers, a Senior editor at Harvard Business Review Press, unpacks Taylor Swift's strategic brilliance in building her empire. He reveals how her early partnerships shaped her career and the superpower of a clear vision. Discover how she transformed adversity into creativity and leveraged initial setbacks. Evers also discusses insights into risk-taking, marketing strategies, and the importance of ownership. Along with intriguing takes on real estate and crypto safety, this conversation offers sharp lessons for anyone looking to navigate their financial journey.
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Early Visionary Instincts
- Taylor Swift showed extraordinary vision and confidence as a 13-14-year-old working with much older collaborators.
- Her clear vision and headstrong nature set her apart early and impressed seasoned songwriters.
Show Up Prepared
- Arrive intensely prepared to meetings where skepticism is high.
- Prepare multiple strong works to prove your capability and win trust early on.
Authenticity Through Boldness
- Taylor insisted on writing songs that authentically appealed to her teenage peers rather than just following typical songwriting.
- Her willingness to challenge older songwriters led to authentic and relatable music for her audience.