Coaching for Leaders 739: What Leaders Should Learn from Taylor Swift, with Kevin Evers
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Jun 23, 2025 
Kevin Evers, Senior Editor at Harvard Business Review and author of "There’s Nothing Like This: The Strategic Genius of Taylor Swift," dives deep into Taylor Swift's impactful strategies. He highlights how Swift consistently meets her fans' emotional needs, showcasing the importance of understanding the 'job to be done.' Evers discusses her bold transition from country to pop, exemplifying risk-taking in her career. He also explores the concept of anti-fragility, demonstrating how challenges have fueled her growth and resilience.
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Understanding Job To Be Done
- Taylor Swift deeply understands her fans' emotional needs and consistently delivers on that connection.
- This understanding creates experiences around her music that feel intimate even at large concerts.
Respecting Fans' Emotions
- Taylor Swift treats her fans' emotions with respect and elevates their experiences.
- This deep emotional connection binds fans profoundly, driving loyalty beyond just liking her music.
Persistence with Teenage Audience
- Despite industry doubts about a teenage girl audience, Taylor persisted targeting teenage girls in country music.
- Her relentless focus on this often-ignored demographic led to her breakthrough success.
