Fixable The strategic genius of Taylor Swift (w/ Master Fixer Kevin Evers)
19 snips
Apr 21, 2025 
Kevin Evers, a Senior Editor at Harvard Business Review and author of 'Nothing Like This: The Strategic Genius of Taylor Swift,' delves into the business acumen behind Taylor Swift's success. He explores how her marketing strategies foster deep connections with fans and her innovative move to re-record albums for control. Kevin highlights her navigation of fame, transforming criticism into empowerment, and the importance of co-production and customer partnerships in her career. Learn how Taylor's artistic evolution and strategic thinking set her apart in the industry.
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Eras Tour Dad Moments
- Taylor Swift's Eras Tour grossed over $2 billion, twice as much as the next highest tour.
- Kevin Evers describes attending the tour twice as one of his top three dad moments.
Early Vision and Boldness
- Taylor Swift showed clear vision and persistence early, writing songs for a market others ignored: teenage girls.
- Her focus on a niche ignored by country music was a bold entrepreneurial move.
Fan Obsession Drives Success
- Taylor Swift is fan-obsessed, constantly delighting fans with extra effort and personal connections.
- This deep fan engagement differentiates her business success and keeps fans loyal.
