Fixable
The strategic genius of Taylor Swift (w/ Master Fixer Kevin Evers)
Apr 21, 2025
Kevin Evers, a Senior Editor at Harvard Business Review and author of 'Nothing Like This: The Strategic Genius of Taylor Swift,' delves into the business acumen behind Taylor Swift's success. He explores how her marketing strategies foster deep connections with fans and her innovative move to re-record albums for control. Kevin highlights her navigation of fame, transforming criticism into empowerment, and the importance of co-production and customer partnerships in her career. Learn how Taylor's artistic evolution and strategic thinking set her apart in the industry.
26:24
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Quick takeaways
- Taylor Swift's decision to re-record her albums exemplifies strategic innovation and the importance of owning one's artistic narrative for control and revenue.
- Her profound engagement with fans transforms them into partners in her journey, redefining the artist-fan relationship and sustaining high loyalty.
Deep dives
Taylor Swift as a Strategic Innovator
Taylor Swift’s career exemplifies strategic innovation in the music industry, particularly through her decision to re-record her earlier albums after not owning the master recordings. This choice demonstrated not only her commitment to her artistic integrity but also her understanding of the emotional connection fans have with her music. By encouraging her audience to embrace the new versions, she successfully navigated the challenge of loyalty and nostalgia, achieving significant commercial success with her re-recorded releases. This move effectively showed how owning one's work can empower an artist to maintain control over their narrative and revenue, providing a blueprint for other musicians struggling with similar issues.
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