We all know Taylor Swift as an international pop superstar—her albums shoot to the top of the Billboard charts, and her recent Eras Tour grossed over $2 billion. But what can we learn from Taylor the businesswoman? In this episode, Anne and Frances sit down with Kevin Evers, author of There’s Nothing Like This: The Strategic Genius of Taylor Swift, to dig into the vision, entrepreneurial instincts, and bold decision-making that built Swift’s global empire.
Follow
Hosts: Anne Morriss (@annemorriss | LinkedIn: @anne-morriss), Frances Frei (@francesxfrei | LinkedIn: @francesfrei)
Guest: Kevin Evers
Links
https://anneandfrances.com
Subscribe to TED
Instagram: @ted
YouTube: @TED
TikTok: @tedtoks
LinkedIn: @ted-conferences
Website: ted.com
Podcasts: ted.com/podcasts
For the full text transcript, visit ted.com/podcasts/fixable-transcripts
For the full text transcript, visit ted.com/podcasts/fixable-transcripts
Want to help shape TED’s shows going forward? Fill out our survey!
For the Idea Search application, go to ted.com/ideasearch
Hosted on Acast. See acast.com/privacy for more information.
