Innovative Strategies in Artistic Control and Musical Evolution

We all know Taylor Swift as an international pop superstar—her albums shoot to the top of the Billboard charts, and her recent Eras Tour grossed over $2 billion. But what can we learn from Taylor the businesswoman? In this episode, Anne and Frances sit down with Kevin Evers, author of There’s Nothing Like This: The Strategic Genius of Taylor Swift, to dig into the vision, entrepreneurial instincts, and bold decision-making that built Swift’s global empire.

Follow

Hosts: Anne Morriss (@annemorriss | LinkedIn: @anne-morriss), Frances Frei (@francesxfrei | LinkedIn: @francesfrei)

Guest: Kevin Evers 

Links

https://anneandfrances.com

Subscribe to TED 

Instagram: @ted

YouTube: @TED

TikTok: @tedtoks

LinkedIn: @ted-conferences

Website: ted.com

Podcasts: ted.com/podcasts

For the full text transcript, visit ted.com/podcasts/fixable-transcripts

For the full text transcript, visit ted.com/podcasts/fixable-transcripts

Want to help shape TED’s shows going forward? Fill out our survey!

Hosted on Acast. See acast.com/privacy for more information.