Enhancing Value Through Customer Partnerships

We all know Taylor Swift as an international pop superstar—her albums shoot to the top of the Billboard charts, and her recent Eras Tour grossed over $2 billion. But what can we learn from Taylor the businesswoman? In this episode, Anne and Frances sit down with Kevin Evers, author of There’s Nothing Like This: The Strategic Genius of Taylor Swift, to dig into the vision, entrepreneurial instincts, and bold decision-making that built Swift’s global empire.

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Hosts: Anne Morriss (@annemorriss | LinkedIn: @anne-morriss), Frances Frei (@francesxfrei | LinkedIn: @francesfrei)

Guest: Kevin Evers 

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https://anneandfrances.com

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For the full text transcript, visit ted.com/podcasts/fixable-transcripts

For the full text transcript, visit ted.com/podcasts/fixable-transcripts

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