This book delves into the strategic thinking behind Taylor Swift's meteoric rise, analyzing her business and creative decisions that have made her a global icon. It explores how Swift's strategic genius, including her authentic vision, fan-first approach, creative resilience, artistic independence, musical shapeshifting, and digital innovation, have contributed to her enduring success.
In *Rise Above*, Dr. Scott Barry Kaufman challenges the myths surrounding emotional management, self-esteem, and sensitivity, offering actionable solutions to empower individuals to take control of their lives and achieve their full potential. The book draws on over two decades of research to help readers shift from a victim mindset to an empowerment mindset.
In 'The First Rule of Mastery', Dr. Michael Gervais presents a groundbreaking guide for overcoming the fear of people's opinions (FOPO), which he identifies as a major constrictor of human potential. The book offers practical exercises and insights from top performers to help readers redirect their focus from external validation to internal fulfillment, leading to a more authentic and high-performance life.
What if one of the most powerful business minds of our time wasn’t a CEO or a founder—and instead, a singer-songwriter who’s been redefining her brand strategy since age 13?
Today, we’re diving into the business brilliance of Taylor Swift — and to help us do it, I’m joined by Kevin Evers, Senior Editor at Harvard Business Review and author of There's Nothing Like This: The Strategic Genius of Taylor Swift.
I got to know Kevin because he was the editor of my most recent book, The First Rule of Mastery. He was fantastic and I fell in love with the way he thought and his deep knowledge and reference points of business. Kevin has spent years studying how great leaders express their ideas, and when he told me he was writing a book about Taylor Swift, I knew we had to have him on to discuss what she’s built.
This conversation is not about her songwriting or her latest mega-tour; it’s about how she built a billion-dollar brand using clarity, intense connection, and creative risk-taking. It’s about strategy, reinvention, and staying relentlessly close to what lights you up — even when that comes with severe risk.
As you listen, use the conversation as a way to reflect on your own relationship with reinvention. Are you playing it safe when boldness is what’s required? How do you stay connected to the core of who you are – stay connected to your purpose — even when external success might tempt you to stay small?
I hope you enjoy this week's awesome conversation with Kevin Evers.
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Kevin Evers; Instagram https://www.instagram.com/there_is_nothing_like_this/ and Linked In https://www.linkedin.com/in/kevin-evers1/
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Finding Mastery with Dr. Michael Gervais 
