Judd B. Kessler

Judd Kessler, a Wharton School economist and author of 'Lucky by Design', delves into the mechanics of how luck can be engineered rather than just stumbled upon. He introduces the concept of hidden markets, where opportunities are shaped by invisible rules rather than mere prices. Discussing the three E's—efficiency, equity, and ease—Kessler shares strategies to enhance your chances in these markets. He also explores how AI is reshaping signaling, urging listeners to prepare and reduce friction to attract opportunities.

Judd B. Kessler, a Wharton economics professor and author of "Lucky by Design," dives into the intriguing idea that luck can actually be engineered. He discusses hidden markets, focusing on how factors like signaling interest and competence can influence success in job hunting, dating, and even snagging Taylor Swift tickets. Listeners will learn why sometimes 'settling for silver' can lead to unexpected gold, and how unique, idiosyncratic signaling can outperform safer strategies. Kessler offers practical tips for navigating life’s markets strategically.