
Something You Should Know How You Can Access Hidden Markets & How to Be A Super Conversationalist
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Oct 30, 2025 Judd Kessler, a Wharton School professor and author of "Lucky by Design", reveals how to navigate hidden markets for opportunities in crowded spaces, like snagging concert tickets or securing restaurant reservations. Pulitzer Prize-winning journalist Charles Duhigg, author of "Supercommunicators", shares insights into becoming a better conversationalist through techniques like deep questions and understanding conversation dynamics. Together, they explore how strategic communication and clever timing can tip the odds in your favor in both life and conversations.
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Hidden Markets Run On Rules Not Prices
- Hidden markets allocate goods by relationships, timing, and information rather than price.
- Understanding these non-price rules lets you increase chances of getting scarce things.
Treat Scarcity Like A Race
- Identify when a first-come, first-served race exists and be ready before it starts.
- Show up with a plan and act fast to beat others in timed drops or reservation releases.
Settle For Silver To Win
- Settle for a less popular option and treat it as your first choice when competition is intense.
- Choosing 'silver' increases success in markets where demand clusters on one obvious choice.





