The Art of Charm

Luck Isn’t Random—It’s Designed | Judd B. Kessler

22 snips
Oct 6, 2025
Guest
Judd B. Kessler
Judd B. Kessler, a Wharton economics professor and author of "Lucky by Design," dives into the intriguing idea that luck can actually be engineered. He discusses hidden markets, focusing on how factors like signaling interest and competence can influence success in job hunting, dating, and even snagging Taylor Swift tickets. Listeners will learn why sometimes 'settling for silver' can lead to unexpected gold, and how unique, idiosyncratic signaling can outperform safer strategies. Kessler offers practical tips for navigating life’s markets strategically.
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INSIGHT

Hidden Markets Determine Luck

  • Hidden markets allocate scarce resources without relying on prices and have rules you must learn.
  • Understanding these markets gives you control over outcomes most people call "luck."
INSIGHT

Learn The Market's Allocation Rule

  • Hidden markets follow familiar allocation rules like first-come, waiting lists, lotteries, or ranking.
  • Identifying which rule a market uses is the first step to crafting a winning strategy.
INSIGHT

Choose-Me Markets Need Dual Signals

  • Choose-me markets are distinct because a person or institution actively selects you.
  • Success requires signaling both competence and genuine interest to the chooser.
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