How to Be Awesome at Your Job

1102: How to be “Lucky” by Hacking Hidden Markets to Get More What You Want with Judd Kessler

10 snips
Oct 16, 2025
Judd B. Kessler, a Wharton economist and author of *Lucky by Design*, guides listeners through the intriguing world of hidden markets. He explains how certain individuals consistently secure coveted resources by adapting their strategies. Discover the surprising benefits of settling for less and how to signal genuine interest when job hunting to boost your chances. Judd also critiques traditional first-come ticketing systems and offers innovative alternatives that foster fairness. Tune in for practical tips to navigate these unseen dynamics!
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INSIGHT

Hidden Markets vs. Visible Markets

  • Hidden markets allocate scarce resources using rules other than price, like admissions or ticket distribution.
  • To succeed you must identify the hidden market and learn the specific rules that decide who gets the resource.
ADVICE

Treat Ticket Drops Like A Race

  • Recognize first-come, first-serve races where speed wins and prepare with fast internet and readiness at launch time.
  • Show up exactly when the race opens because arriving later often means everything is already taken.
ADVICE

Settle For Silver To Win More Often

  • Settle for silver by targeting less-contested options to raise your chances of success when perfect is too competitive.
  • Prioritize getting in over getting the ideal slot when timing or placement differences are small.
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