The WealthAbility Show with Tom Wheelwright, CPA

Hidden Economics Within Your Business & Beyond

18 snips

Nov 27, 2025

Judd B. Kessler, a Wharton professor and author of "Lucky by Design," dives into the fascinating concept of hidden markets. He discusses how market design can transform traditional revenue metrics, using examples like ticket allocation for live events. Judd shares insights on identifying allocation rules and emphasizes the importance of intentional design. With a keen eye on AI's limitations, he highlights the need for expert guidance in navigating complex markets. His criteria for successful allocation—equity, efficiency, and ease—offer a new lens on economic strategy.

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INSIGHT

Hidden Markets Define New Allocation Rules

Hidden markets allocate scarce resources when price cannot clear demand.
You must learn the alternative rules to succeed in those markets.

ANECDOTE

How Concert Ticket Markets Evolved

Ticket buying evolved from standing in lines to internet races and bot competition.
Strategies shifted to timing, speed, and entering lotteries to win access.

ADVICE

Map The Allocation Rules First

Identify the specific rules an allocation uses before acting.
Then adapt your timing and responses to fit that allocation mechanism.

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What if your business and investments can no longer simply be measured by revenue and expenses? What new measurements - and markets - are out there that can benefit your business greatly? Join Tom Wheelwright as he explores how to get more of what you want by finding and targeting your hidden economics with guest and author of "Lucky By Design," Judd B. Kessler. In 2021, Judd was awarded the prestigious Vernon L. Smith Ascending Scholar Prize. For his work on organ allocation, Judd was named one of the "30 under 30" in Law and Policy by Forbes. His research and writing have been featured in leading media, such as The New York Times, The Wall Street Journal, The Washington Post, Harvard Business Review, NPR, Hidden Brain, and Freakonomics, among others. He is a sought-after speaker and an award-winning teacher. His courses in Wharton's Business Economics and Public Policy Department are popular among undergraduates, MBAs, PhD students, and executives. In this episode, discover the new set of market rules for your business and how to create your own well designed hidden market. Order Tom's book, "The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make" at: https://winwinwealthstrategy.com/ 00:00 - Intro. 02:17 - What are "Hidden Markets"? 08:19 - How to Find Your Hidden Market. 11:25 - Hidden Markets & AI. 17:50 - Design Your Own Hidden Market. 24:15 - Designing For Market Participant. 28:52 - Steps to Reduce Friction for the User. 32:00 - Hidden Market Matchmaker. 35:34 - Closing Statements. Looking for More on Judd B. Kessler? Website: https://juddbkessler.com/ LinkedIn: https://www.linkedin.com/in/juddkessler/ Twitter/X: https://x.com/juddkessler Instagram: https://www.instagram.com/juddkessler/

----- 👔 ABOUT TOM: https://www.wealthability.com/tom/ 💸 WEALTHABILITY LIVE: https://www.wealthability.com/wealthability-live/ 🎓 EDUCATIONAL PRODUCTS: https://www.wealthability.com/ 📕 TOMS BOOK "TAX FREE WEALTH": https://taxfreewealthbook.com 📰 SIGN UP TO TOM'S WEEKLY REPORT: https://wealthability.com/getreport/ 🎙️ FOLLOW THE PODCAST ON SPOTIFY: https://bit.ly/4bgs37w 🎙️ FOLLOW THE PODCAST ON ITUNES: https://bit.ly/3Qwh3tl 💰 WORK WITH A TFW ADVISOR: https://tfwadvisors.us/contact-us/ 🎓 BECOME A TFW ADVISOR: https://tfwadvisors.us/franchise/ 📺 JOIN THE CHANNEL: https://www.youtube.com/@TomWheelwrightCPA FOLLOW US ON INSTAGRAM💜 @Tom_Wheelwright ABOUT US: Tom Wheelwright is the founder and CEO of WealthAbility and TFW Advisors, a leading authority on tax strategy and wealth building. He is the best-selling author of Tax-Free Wealth and a trusted advisor to Robert Kiyosaki. As a world class CPA, Tom is dedicated to empowering entrepreneurs and investors to reduce their tax burden and achieve financial freedom. He currently resides in Phoenix, Arizona. DISCLAIMER: WealthAbility® does not provide tax, legal or accounting advice. The materials provided have been prepared for informational purposes only, and are not intended to provide tax, legal or accounting advice. The materials may or may not reflect the most current legislative or regulatory requirements or the requirements of specific industries or of states. These materials are not tax advice and are not intended or written to be used, and cannot be used, for purposes of avoiding tax penalties that may be imposed on any taxpayer. Readers should consult their own tax, legal and accounting advisors before applying the laws to their particular situations or engaging in any transaction.