Fawn Weaver, Founder of Uncle Nearest Whiskey, offers advice on brand storytelling with entrepreneurs. The podcast highlights the power of personal narratives, transparency, and community support in product storytelling. It discusses the strategic use of awards, branding for a jewelry business, and the journey of a pie maker from side hustle to full-time business.

Fawn Weaver, Founder of Uncle Nearest Premium Whiskey, mentors entrepreneurs on refining their brand narratives. They discuss the importance of storytelling, connecting with customers, and highlighting the people behind products like coffee beans. The episode explores building brands through personal stories, product quality, and scaling small businesses authentically.

Fawn Weaver, founder of Uncle Nearest Premium Whiskey and a pioneer in the spirits industry, shares her inspiring journey as a black woman entrepreneur. She discusses reviving the legacy of Nearest Green, a forgotten distiller, while tackling challenges in the competitive whiskey market. Fawn highlights the significance of company culture during rapid growth and the importance of community support. She also shares her entrepreneurial wisdom, emphasizing mental clarity and a faith-based approach to decision-making in the face of uncertainty.

Discover the inspiring journey of Fawn Weaver, who bought Nearest Green's farm to honor his legacy by creating Uncle Nearest Premium Whiskey. Overcoming challenges in a predominantly white male-dominated industry, the brand has become a global success story with award-winning recognition.

In this episode, Fawn Weaver, founder of Uncle Nearest Whiskey, shares how personal storytelling can elevate a brand. Andrew Abraham discusses innovative ways to educate consumers about dry eye treatment, shifting focus from medical jargon to lifestyle marketing. Brett Schulman offers insights on scaling a business, while Oni Colston highlights the transformative power of board games in sparking deeper conversations. Lastly, Adam Goldberg dives into the ups and downs of turning pet photography into a thriving business.

Fawn Weaver, a passionate historian and advocate, dives into the overlooked legacy of Nathan "Nearest" Green, the formerly enslaved man who taught Jack Daniel how to make whiskey. The conversation reveals how this partnership shaped whiskey-making in America and the efforts to recognize Green's contributions. Weaver shares her emotional journey and the importance of acknowledging historical injustices, as well as the initiatives she's spearheading to honor Green's legacy and support his descendants.

Fawn Weaver, CEO of Uncle Nearest whiskey, shares her inspiring journey from homelessness to building a billion-dollar company. She discusses owning your online and physical real estate, overcoming barriers as a Black woman in business, embracing confidence, and leading with purpose. Learn about her brilliant marketing strategies that propelled her small business to the top.

While traveling abroad with her husband in 2016, Fawn Weaver became fixated on a New York Times article telling the little-known story of Nearest Green, a formerly enslaved man who taught Jack Daniel—yes, that Jack Daniel—how to make Tennessee whiskey. After diving deeper into the story, Fawn ended up purchasing the 300-acre farm in Lynchburg, Tennessee where Nearest had taught Jack how to distill; and she began meeting the descendants of both men. She initially thought of honoring Nearest's story with a book or movie, but decided the best way to preserve his legacy was with a bottle of the best Tennessee whiskey she could make. With no background in distilling, she threw herself into the insular world of spirit-making, an industry mostly dominated by white men and a few major corporations. In the five years since Fawn first discovered his story, Uncle Nearest Premium Whiskey has become one of the fastest-growing whiskey brands in the world, and one of the most awarded American whiskeys.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Fawn Weaver, the inspiring Founder and CEO of Uncle Nearest Premium Whiskey, shares her journey of uncovering the legacy of Nearest Green, the man who taught Jack Daniel to distill. She discusses how her difficult past motivated her to build a billion-dollar brand and emphasizes the importance of authenticity in leadership. Fawn introduces the concept of an 'intrepreneur' and gives insights into strategic PR and marketing. Her insights on learning from history and focusing on legacy over personal fame are both powerful and uplifting.

Fawn Weaver, an entrepreneur and founder of Uncle Nearest, shares her inspiring journey in the spirits industry, facing hurdles as a Black woman in a male-dominated market. She discusses innovative strategies and the power of storytelling in building her award-winning whiskey brand. With plans to expand into the cognac sector, she reveals her vision for disrupting a traditional industry. Throughout the conversation, leadership, community ties, and the importance of human connection are emphasized as keys to her entrepreneurial success.