How I Built This with Guy Raz
Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey
Apr 25, 2024
Fawn Weaver, founder of Uncle Nearest Premium Whiskey, lends her expertise to aspiring entrepreneurs. She emphasizes the critical role of storytelling in branding. Callers share their unique ventures: a coffee roaster aims to connect his heritage to his product, a jewelry entrepreneur champions social causes, and a home baker seeks to turn nostalgia into a business. Fawn provides tailored advice, underscoring how personal narratives can transform brands and attract customers while encouraging adaptability in the face of challenges.
36:42
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Quick takeaways
- Leveraging influential individuals can boost brand visibility and attract customers.
- Owning online real estate is essential for showcasing brand story and products effectively.
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