Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey
Apr 25, 2024
36:42
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Fawn Weaver, Founder of Uncle Nearest Whiskey, offers advice on brand storytelling with entrepreneurs. The podcast highlights the power of personal narratives, transparency, and community support in product storytelling. It discusses the strategic use of awards, branding for a jewelry business, and the journey of a pie maker from side hustle to full-time business.
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Quick takeaways
Leveraging influential individuals can boost brand visibility and attract customers.
Owning online real estate is essential for showcasing brand story and products effectively.
Creating a unique business name can be crucial for brand recognition and customer engagement.
Deep dives
Creating a Unique Pie Business Name: Joe Bang
Joanne, the founder of Eat Jo Pie, shared her story of creating a unique pecan pie recipe inspired by childhood memories. It was crucial for Joanne to choose a memorable business name. With Fon's advice, Jo Bang Pies emerged as a strong and distinctive name that could own online real estate and resonate well with customers.
Leveraging Social Media to Boost Demand
Joanne sought guidance on generating more demand through social media for her pie business. Fon emphasized the importance of owning online real estate by having a website as the home base to showcase the brand story and products. Social media should be used as an additive to amplify reach and engagement.
Utilizing Influential Food Bloggers and Writers
Fon advised Joanne to identify influential individuals such as food bloggers or culture writers in Orange County and LA County who could promote and review her pies. Leveraging their platforms could significantly increase brand visibility and attract more customers.
Pivoting from Side Hustle to Full-Time Business
Joanne, a part-time art teacher with a pie side hustle, expressed her desire to pivot to a full-time pie business. Through strategic branding, impactful storytelling, and targeted marketing efforts, Jo Bang Pies could transition into a successful and sustainable full-time venture.
Standing Out with Unique Pie Recipe and Brand Identity
Joanne's unconventional approach to creating a standout pecan pie recipe with a memorable backstory set her brand apart. By infusing her brand with a distinctive identity and incorporating personal narratives, Jo Bang Pies can resonate with customers and build a loyal following.
Former guest Fawn Weaver, founder of Uncle Nearest Whiskey, joins Guy for an “Advice Line” edition of HIBT Lab. Three early-stage entrepreneurs call in for advice on telling their brand story.
In this episode, we’ll meet Kevin, the owner of a coffee trailer and roastery who grew up on a coffee farm in Honduras. Then Elisabeth, whose jewelry company aims to make a difference in the developing world. And finally, Joanne, a home baker looking to turn her love of pecan pie into a full-time business.
If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.