How I Built This with Guy Raz cover image

How I Built This with Guy Raz

Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey

Apr 25, 2024
36:42
Snipd AI
Fawn Weaver, Founder of Uncle Nearest Whiskey, offers advice on brand storytelling with entrepreneurs. The podcast highlights the power of personal narratives, transparency, and community support in product storytelling. It discusses the strategic use of awards, branding for a jewelry business, and the journey of a pie maker from side hustle to full-time business.
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Podcast summary created with Snipd AI

Quick takeaways

  • Leveraging influential individuals can boost brand visibility and attract customers.
  • Owning online real estate is essential for showcasing brand story and products effectively.

Deep dives

Creating a Unique Pie Business Name: Joe Bang

Joanne, the founder of Eat Jo Pie, shared her story of creating a unique pecan pie recipe inspired by childhood memories. It was crucial for Joanne to choose a memorable business name. With Fon's advice, Jo Bang Pies emerged as a strong and distinctive name that could own online real estate and resonate well with customers.

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