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How I Built This with Guy Raz

CHAPTER

The Brewed Narrative: Storytelling in Coffee Entrepreneurship

This chapter examines the pivotal role of heartfelt storytelling in connecting entrepreneurs' personal experiences with their products, particularly in the coffee industry. By illustrating the lifecycle of coffee from cherry to cup and emphasizing the importance of authentic narrative, it offers practical insights for founders to craft compelling brand stories that resonate with customers.

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