How I Built This with Guy Raz

Uncle Nearest Premium Whiskey: Fawn Weaver (2021)

17 snips
Mar 4, 2024
Fawn Weaver, Founder and CEO of Uncle Nearest Premium Whiskey, is on a mission to honor the legacy of Nearest Green, the first black master distiller who taught Jack Daniel the craft of whiskey. She shares her inspiring journey from a music producer to a whiskey entrepreneur, navigating a male-dominated industry. Fawn discusses the importance of storytelling and heritage in her brand, the emotional intricacies of restoring historic sites, and the innovative strategies that have made Uncle Nearest one of the fastest-growing whiskey brands in the world.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ADVICE

Following Passion

  • Pursue ideas that resonate deeply and spark genuine curiosity.
  • Fawn's initial interest in Nearest Green's story evolved from a potential book or movie into a whiskey brand.
ANECDOTE

Fawn's Upbringing

  • Fawn Weaver's father transitioned from a successful Motown songwriter to ministry.
  • This shift led to financial challenges and a split world of celebrity interactions and religious guidance.
ANECDOTE

Leaving Home

  • Fawn left home at 15 due to a restrictive upbringing.
  • She found freedom and thrived in homeless shelters, valuing their clear rules.
Get the Snipd Podcast app to discover more snips from this episode
Get the app