How I Built This with Guy Raz cover image

How I Built This with Guy Raz

Uncle Nearest Premium Whiskey: Fawn Weaver (2021)

Mar 4, 2024
Fawn Weaver, Founder and CEO of Uncle Nearest Premium Whiskey, is on a mission to honor the legacy of Nearest Green, the first black master distiller who taught Jack Daniel the craft of whiskey. She shares her inspiring journey from a music producer to a whiskey entrepreneur, navigating a male-dominated industry. Fawn discusses the importance of storytelling and heritage in her brand, the emotional intricacies of restoring historic sites, and the innovative strategies that have made Uncle Nearest one of the fastest-growing whiskey brands in the world.
01:12:14

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Fawn Weaver's dedication to preserving Nearest Green's legacy through Uncle Nearest Premium Whiskey challenges industry norms.
  • Weaver's purchase of the historic Dan Call Farm reflects a commitment to immersing in the whiskey-making legacy of Green and Daniel.

Deep dives

Discovering Uncle Nearest's Legacy

The podcast episode delves into the story of Fawn Weaver and her journey to uncover the untold legacy of Nearest Green, the African American mentor to Jack Daniel, the renowned whiskey maker. Weaver's research reveals the deep connection between Green and Daniel, challenging existing narratives and highlighting their collaborative whiskey-making history. Despite initial skepticism, Weaver's exploration sheds light on a story of love, honor, and respect, positioning Nearest Green as a significant figure in American whiskey history.

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