How I Built This with Guy Raz cover image

Uncle Nearest Premium Whiskey: Fawn Weaver (2021)

How I Built This with Guy Raz

CHAPTER

Honoring Heritage in Whiskey Branding

This chapter examines the relationship between Uncle Nearest Premium Whiskey and Jack Daniel's, focusing on the storytelling challenges and trademark considerations involved. It highlights the journey of a women-led team navigating the whiskey industry while addressing the historical contributions of African Americans. The discussion emphasizes innovative marketing strategies and the importance of representation in a traditionally male-dominated market.

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