How I Built This with Guy Raz cover image

Uncle Nearest Premium Whiskey: Fawn Weaver (2021)

How I Built This with Guy Raz

CHAPTER

Crafting Success Amidst Adversity

This chapter explores a craft spirits company's strategic decisions during the pandemic, focusing on innovative marketing and proactive hiring that led to remarkable sales growth. It also delves into the challenges and ambitions of a new whiskey brand striving to compete in a market dominated by established players, balancing financial investments with the goal of building a lasting legacy.

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