

Uncle Nearest Premium Whiskey: Fawn Weaver
Oct 4, 2021
Fawn Weaver, the Founder and CEO of Uncle Nearest Premium Whiskey, shares her inspiring journey of honoring Nearest Green, the man who taught Jack Daniel distilling. Discover how Fawn transitioned from aspiring author to whiskey entrepreneur, overcoming industry barriers. She delves into the historical significance of Nearest's contributions and her decision to restore the land where he worked. The conversation highlights the challenges of launching a whiskey brand while emphasizing heritage, authenticity, and representation for women of color in the spirits industry.
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Motown to Ministry
- Fawn Weaver's father was an early Motown hitmaker, working with artists like Diana Ross, The Temptations, and Michael Jackson.
- He later transitioned into ministry, impacting Fawn's upbringing and exposing her to a unique blend of celebrities and spiritual guidance.
Rebellious Youth
- Fawn describes her upbringing as "contentious," with strict religious rules that clashed with her independent nature.
- She challenged these rules from a young age, eventually leaving home at 15.
Early Entrepreneurial Spirit
- At 18, Fawn started her own PR firm, securing two clients who offered her $5,000 monthly.
- Her approach to PR was experiential and integration-focused, which was ahead of its time.