How I Built This with Guy Raz cover image

Uncle Nearest Premium Whiskey: Fawn Weaver

How I Built This with Guy Raz

CHAPTER

Navigating Legacy and Trademark in Whiskey

This chapter examines the challenges of telling Nearest's true story without infringing on Jack Daniel's trademark. It highlights the importance of authenticity, representation, and mutual respect in the whiskey industry, especially for women and Black women. The conversation also touches on gender dynamics, revealing how perceptions impact brand interactions and partnership responses.

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