
Uncle Nearest Premium Whiskey: Fawn Weaver
How I Built This with Guy Raz
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Honoring Legacy in Whiskey
This chapter explores the acquisition and restoration of a property tied to Jack Daniels, connecting it to the legacy of Uncle Nearest. The speakers reflect on their emotional ties to the land and the historical figures involved, notably Nearest Green, an influential African-American master distiller. The challenges of launching a whiskey brand in a competitive market are discussed, emphasizing the importance of honoring heritage while navigating industry complexities.
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