How I Built This with Guy Raz cover image

Uncle Nearest Premium Whiskey: Fawn Weaver

How I Built This with Guy Raz

CHAPTER

Exploring Tennessee Whiskey: Craft, Culture, and Challenges

This chapter examines the distinctive qualities of Tennessee whiskey, focusing on its production process and historical impact. It highlights the importance of storytelling and innovative marketing strategies employed by a new whiskey brand, particularly in relation to the contributions of African-Americans in the spirits industry. The discussion also covers the brand's rapid growth during the pandemic and its commitment to building a legacy amidst financial challenges.

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