Masters of Scale Blitzscaling bourbon: How Fawn Weaver built Uncle Nearest whiskey
4 snips
Aug 22, 2024 
Fawn Weaver, founder of Uncle Nearest Premium Whiskey and a pioneer in honoring forgotten legacies in the whiskey industry, shares her inspiring journey. She discusses the challenges and triumphs of building a billion-dollar brand while reclaiming Nearest Green's story. Fawn dives into innovative marketing strategies and the importance of team culture. She also emphasizes the necessity of rest and faith in decision-making, blending personal insights with entrepreneurial wisdom. A tale of legacy, resilience, and celebration awaits!
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Nearest Green's Story
- Fawn Weaver's 40th birthday trip to Lynchburg, Tennessee, was inspired by a New York Times article about Jack Daniel's whiskey.
- She wanted to investigate the uncredited role of an enslaved man, Nearest Green, in its creation.
The Lynchburg Trip and Property Purchase
- In Lynchburg, Fawn met a descendant of Jack Daniel who supported her research and revealed the sale of the original distillery property.
- Fawn and her husband then purchased the property, discovering a historical time capsule within the house.
Whiskey Industry Complexity
- The whiskey industry is complex, partly due to Prohibition-era regulations.
- These regulations created a middle tier of distributors, making it difficult for new brands to enter the market.
