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Masters of Scale
Blitzscaling bourbon: How Fawn Weaver built Uncle Nearest whiskey
Aug 22, 2024
Fawn Weaver, founder of Uncle Nearest Premium Whiskey and a pioneer in the spirits industry, shares her inspiring journey as a black woman entrepreneur. She discusses reviving the legacy of Nearest Green, a forgotten distiller, while tackling challenges in the competitive whiskey market. Fawn highlights the significance of company culture during rapid growth and the importance of community support. She also shares her entrepreneurial wisdom, emphasizing mental clarity and a faith-based approach to decision-making in the face of uncertainty.
34:25
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Quick takeaways
- Fawn Weaver's journey in launching Uncle Nearest Premium Whiskey exemplifies the unique challenges and risks of starting a bourbon brand, particularly the lengthy maturation process and competitive barriers.
- By employing blitzscaling and leveraging unearned media early on, Weaver effectively created consumer interest and national awareness for her whiskey brand before its official launch.
Deep dives
Unveiling New Speaker Lineup
The podcast announces an exciting new lineup for the Master to Scale Summit, showcasing notable speakers such as Tracy Ellis Ross, Brett Taylor, and Emma Greida. This event is set to take place in San Francisco this fall, with attendees encouraged to visit the Summit's website for the latest updates and application details. The emphasis on high-profile speakers indicates the summit’s commitment to addressing relevant themes in entrepreneurship and business. This initiative aims to inspire attendees by providing insight from successful industry leaders.
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