Blitzscaling bourbon: How Fawn Weaver built Uncle Nearest whiskey
Masters of Scale
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Scaling Success: Bourbon and Legacy
This chapter explores the intricacies of launching a bourbon brand while managing the challenges of blitzscaling and financial risks. The speakers share insights on industry competition and the importance of company culture, highlighting the commitment to inclusivity and uplifting others in the entrepreneurial journey. Additionally, the chapter emphasizes the connection with the descendants of Nearest Green, showcasing initiatives to honor their legacy and support education.
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