The Journey of Innovation in Whiskey and User Experience

Fawn Weaver, founder of Uncle Nearest Premium Whiskey, joins host Jeff Berman to share scale lessons from building one of the fastest-growing spirit brands in history. Hear how a photo in the newspaper inspired Fawn to uncover a forgotten legacy, break into the whiskey business, and craft a billion-dollar brand.

Fawn’s book Love & Whiskey is available here: https://loveandwhiskeybook.com/ 

Read a transcript of this episode: https://mastersofscale.com

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