Honoring Legacy: The Uncle Nearest Journey

This chapter follows the inspiring story of building the Uncle Nearest whiskey brand, recognizing the profound contributions of Nearest Green, a black distiller historically overlooked in whiskey narratives. It delves into the entrepreneurial challenges and marketing strategies necessary to scale a bourbon brand while seeking to reclaim and honor African-American history. By exploring personal passions and strategic innovations, the chapter showcases a compelling journey of resilience and recognition in a competitive industry.