The Enslaved Man Who Taught Jack Daniel How To Make Whiskey
Sep 16, 2024
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Fawn Weaver, a passionate historian and advocate, dives into the overlooked legacy of Nathan "Nearest" Green, the formerly enslaved man who taught Jack Daniel how to make whiskey. The conversation reveals how this partnership shaped whiskey-making in America and the efforts to recognize Green's contributions. Weaver shares her emotional journey and the importance of acknowledging historical injustices, as well as the initiatives she's spearheading to honor Green's legacy and support his descendants.
Fawn Weaver's quest to honor Nearest Green led to significant changes in how Jack Daniel's represents its history, recognizing his essential contributions.
The establishment of Uncle Nearest Premium Whiskey not only celebrates Green's legacy but also empowers his descendants through scholarship support and cultural recognition.
Deep dives
The Legacy of Nearest Green
Nearest Green, an enslaved man, played a crucial role in the formation of the Jack Daniel's whiskey brand, teaching Jack Daniel the whiskey-making process. Over time, his contributions had been largely overlooked or misrepresented, with many unaware of his significant legacy. The impact of Green's knowledge on whiskey production was so profound that he became the first master distiller for the brand. Fawn Weaver's discovery of his hidden story spurred her to bring recognition to Green and his family, aiming to honor their legacy and ensure that history reflected the truth.
Fawn Weaver's Journey
Fawn Weaver embarked on an intensive research journey after reading an article that highlighted Nearest Green's contributions to Jack Daniel's whiskey making. Her quest involved visiting Lynchburg, Tennessee, and connecting with Green's descendants to piece together the history of his legacy. Weaver's dedication led her to uncover previously unacknowledged documents and artifacts, reinforcing the narrative of Green as a foundational figure in the distillery's history. Her efforts not only aimed to correct historical oversights but also served to bridge connections between the Green family and the Jack Daniel's brand.
Changing Narratives at Jack Daniel's
As a result of Fawn Weaver’s research, Jack Daniel's made significant changes to how their history is presented, officially recognizing Nearest Green’s role in the distillery's legacy. The tours evolved to include Green's story and contributions, transforming how employees and visitors viewed the brand’s history. While there was initial resistance among some tour guides, adaptations to the narrative were eventually embraced. This change served as an important step towards acknowledging racial history within the company and created a platform for celebrating the inclusivity of whiskey culture.
Establishing Uncle Nearest Premium Whiskey
Fawn Weaver founded Uncle Nearest Premium Whiskey to honor Nearest Green and provide a place for his legacy to thrive. The brand not only features whiskey named after Green but also aims to uplift his family through the Nearest Green Foundation, which supports scholarships for descendants. The brand quickly gained recognition, reaching a valuation of over $1 billion within seven years, demonstrating both commercial success and cultural significance. Weaver’s commitment to highlighting the contributions of African Americans in the whiskey industry represents a meaningful shift towards inclusivity and representation.
In 2016, Jack Daniel’s announced the company would make changes to its official history. They planned to honor Nathan “Nearest” Green, the formerly enslaved man who taught the real Jack Daniel to make whiskey in the 1860s. They didn’t realize, however, that this announcement would cause an uproar — or that it would inspire a woman named Fawn Weaver to set out on a quest to unearth the full story of Nearest Green. This week, we talk with Fawn about what drew her to this story and what she’s doing to honor Green’s legacy, with help from his great-great-granddaughter Victoria Eady Butler.
This episode originally aired on October 5, 2020, and was produced by Dan Pashman, Emma Morgenstern, Andres O’Hara, and Tomeka Weatherspoon. It was edited by Tracey Samuelson and mixed by Jared O’Connell. The Sporkful team now includes Dan Pashman, Emma Morgenstern, Andres O’Hara, Nora Ritchie, and Jared O'Connell. Publishing by Shantel Holder and transcription by Emily Nguyen.
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