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Masters of Scale
Replay: How Fawn Weaver blitzscaled a bourbon brand
Dec 26, 2024
Fawn Weaver, the founder of Uncle Nearest Premium Whiskey, shares her inspiring journey of building a billion-dollar bourbon brand while honoring the legacy of Nearest Green. She discusses overcoming industry challenges and the importance of grassroots strategies. Fawn explores the emotional ups and downs of entrepreneurship, emphasizing community support and company culture. She also highlights how a newspaper photo ignited her passion for this forgotten story, showcasing the power of resilience and storytelling in the spirits industry.
34:49
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Quick takeaways
- Fawn Weaver's entrepreneurial journey with Uncle Nearest Premium Whiskey exemplifies the importance of honoring legacy while challenging industry norms and representation.
- Her commitment to community-driven values and culture at Uncle Nearest reflects a transformative approach to creating opportunities for marginalized groups.
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