Replay: How Fawn Weaver blitzscaled a bourbon brand
Masters of Scale
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Bourbon Dreams and Entrepreneurial Challenges
This chapter dives into the complexities of launching a new bourbon brand amidst a stable market, highlighting financial hurdles and the emotional rollercoaster of entrepreneurship. It emphasizes the importance of legacy, company culture, and community support while navigating the pressures of growth and scaling. The narrative also celebrates the heritage of Nearest Green, reflecting on the commitment to uplift both the spirits industry and its future leaders.
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