Adam Mosseri

The Head of Instagram, Adam Mosseri, discusses competition with TikTok, revenue sharing, creator monetization, and the algorithm. He shares his career journey and the significance of reliability in leadership. The talk covers social media evolution, video content on Instagram, the role of captions, revenue sharing for creators, challenges for advertisers, AI tagging, and a new wearable technology's potential.

Adam Mosseri, the Head of Instagram at Meta, shares insights from over a decade in social media. He discusses the evolution of Instagram into a multifaceted platform and how it shapes creativity and niche communities. The conversation touches on the delicate balance between user experience and regulatory challenges, the importance of privacy in advertising, and the rising influence of Web3 in content control. Mosseri also reflects on leadership dynamics and the significant shifts in Facebook's company culture over the years.

Adam Mosseri, Head of Instagram, shares insights from his extensive career at Meta, reflecting on the journey from bartender to CEO. He discusses the explosive growth of Threads, exploring user retention strategies and lessons learned from competitors. Adam reveals his biggest mistakes and the crucial product decisions that shaped Instagram's success. He also dives into navigating competition with TikTok, the importance of influencer dynamics, and balancing leadership with creativity in tech. Personal anecdotes about work-life balance add a relatable touch to his vision for the future of social media.

In this conversation, Adam Mosseri, the Head of Instagram and Threads at Meta, shares his journey from freelance design to leading a top social media platform. He discusses Instagram's evolution, the real impact of algorithms, and essential metrics for creators. Mosseri emphasizes effective leadership strategies, the importance of delegation, and daily productivity hacks. He reflects on how to grow on Instagram, why DMs and stories are key, and names standout creators currently making waves. It's a candid look at balancing innovation and user engagement.

In this insightful discussion, Adam Mosseri, the Head of Instagram, unveils secrets about the platform’s algorithm and future for creators. He tackles pressing issues like the real impact of shadowbans and what truly drives growth in 2025. Mosseri emphasizes the importance of engagement metrics such as shares over hashtags, and discusses upcoming features aimed at enhancing content visibility. He also reveals how long breaks can affect a creator's reach and the significance of original content in the evolving landscape of Instagram.

Adam Mosseri, Head of Instagram, dives into a future where blockchain empowers creators by removing intermediaries. He envisions a creator-led internet, allowing direct relationships and financial interactions between creators and audiences. His insights highlight the historic shift in power dynamics from institutions to individuals, paving the way for new monetization models. With a focus on community ownership and democratization, Mosseri discusses the opportunities for creators to sell equity in their future earnings, fostering diverse ideas and innovation.

As digital assets like cryptocurrency and NFTs become more mainstream, design thinker and head of Instagram Adam Mosseri believes that creators are uniquely positioned to benefit. These blockchain-enabled technologies could remove the need for a "middleman" in the form of large social media platforms, allowing creators to more freely distribute their work and connect with their audiences. He explains how this new age of the internet will give way to "the greatest transfer of power from institutions to individuals in all time." After the talk, our host Sherrel digs into what blockchain and cryptocurrency could bring to the creator economy.Want to help shape TED’s shows going forward? Fill out our survey!Learn more about TED Membership here! Hosted on Acast. See acast.com/privacy for more information.

Adam Mosseri, CEO of Instagram, discusses the challenges of monetization for creators on Instagram, emphasizing the importance of revenue for only a small subset. The podcast explores the diverse creator landscape, revenue sharing challenges, and Instagram's difficulties in developing effective incentive programs. Mosseri explains why Instagram may not pay creators and the importance of creators enhancing the platform to monetize their content.

Adam Mosseri, a social media and tech expert, discusses followers on Instagram. The podcast covers insights from VidCon, Instagram algorithm myths, creating original content, optimizing profiles, posting strategies, follower analytics, account security tips, two-factor authentication, password security, and a book recommendation for 'Project Hail Mary'.

Instagram-Chef Adam Mosseri spricht über seine Pläne für die App, Regulierung von Tech-Konzernen und den Wettbewerb mit Tiktok. Themen wie Konkurrenz, Bewegtbild, Regulierung von Tech-Konzernen in Europa und Tiktoks dynamisches Wachstum werden diskutiert.