The Head of Instagram, Adam Mosseri, discusses competition with TikTok, revenue sharing, creator monetization, and the algorithm. He shares his career journey and the significance of reliability in leadership. The talk covers social media evolution, video content on Instagram, the role of captions, revenue sharing for creators, challenges for advertisers, AI tagging, and a new wearable technology's potential.

Adam Mosseri, Head of Instagram, discusses the challenges of maintaining transparency on social media. They explore the evolution of Instagram, the NBA commentary community, and the growth of Facebook. They also touch on creating a friendlier online space and the demand for decentralized systems.

Adam Mosseri is the Head of Instagram, where he is responsible for overseeing the engineering, product, and business teams and leading Meta’s efforts on creators and Reels. Adam has been at Meta for more than fifteen years. He started at Meta as a designer for Facebook's mobile app before moving to product management, where he led the Facebook News Feed product and engineering teams, and served as the Head of Facebook News Feed. Adam began his career founding a design consultancy focused on graphic, interaction, and exhibition design before joining TokBox as the company’s first designer. In Today's Discussion with Adam Mosseri We Discuss: 1. From Designer to Product Leader to Instagram CEO: What did Adam learn from his first job bartending? How did it impact his approach to customer support and research? What are the top 1-2 pieces of advice Adam would give to someone wanting to make the move from individual contributor to leader? If Adam was "not amazing at anything", what did he do that enabled him to rise above the rest and become CEO of Instagram? What have been 1-2 of the biggest lessons from working with Mark Zuckerberg for 15 years? 2. A Deep Dive on the Wild Times as Instagram CEO: What has been Adam's single biggest mistake as CEO of Instagram? What does Adam believe is the least known feature within Instagram that has made them successful? What does Adam believe has been the biggest product decision he has made as CEO? Why does Adam believe that Instagram is too complicated as a product? Who does Adam believe is the most formidable competitor to Instagram? Was Instagram Reels a simple copy of TikTok? What have Instagram learned from TikTok? How does Adam respond to the statement that Instagram is a "copy-cat machine" and lacks innovaton? 3. Threads: The Journey from 0-100M Users in Three Days: Did Adam and the team expect the response they got to Threads? Why did they decide to break Threads out into a separate app? What went into bootstrapping the Threads friendship and interest graph? What was the Threads influencer activation strategy? What worked? What did not? Did they pay influencers? How did they choose which verticals to focus on? What is Adam's core focus with Threads today? How is the team analysing and measuring retention? What are their goals? What are the 1-2 core reasons why Threads would not work? How do they aim to prevent them? In 12 months, where will Threads be? 4. The Future of Consumer Social: What Happens Now? Does Adam believe we have seen the transition from the social graph to the interest graph? Is it that binary? Is it possible to have both the interest and the friendship graph all in one app? How does the monetization potential differ when comparing Threads (text) to Instagram (visual)? How important is it for the next consumer social platforms to have stars that are native to their platform (Mr Beast on Youtube, D'Amelio on TikTok etc.)

Join Evan Prodomou of ActivityPub, Eugen Rochko from Mastodon, and other social media visionaries as they unpack the Fediverse! Discover the dynamic evolution of social networks with a focus on new protocols like ActivityPub and the AT Protocol. They explore the consequences of high-profile acquisitions, the humorous term 'Feta', and the decentralized nature of platforms like Mastodon and Bluesky. Dive into user mobility, the promise of federated models, and what the future holds for social media!

As digital assets like cryptocurrency and NFTs become more mainstream, design thinker and head of Instagram Adam Mosseri believes that creators are uniquely positioned to benefit. These blockchain-enabled technologies could remove the need for a "middleman" in the form of large social media platforms, allowing creators to more freely distribute their work and connect with their audiences. He explains how this new age of the internet will give way to "the greatest transfer of power from institutions to individuals in all time." After the talk, our host Sherrel digs into what blockchain and cryptocurrency could bring to the creator economy. Hosted on Acast. See acast.com/privacy for more information.

Adam Mosseri, CEO of Instagram, discusses the challenges of monetization for creators on Instagram, emphasizing the importance of revenue for only a small subset. The podcast explores the diverse creator landscape, revenue sharing challenges, and Instagram's difficulties in developing effective incentive programs. Mosseri explains why Instagram may not pay creators and the importance of creators enhancing the platform to monetize their content.

Adam Mosseri, a social media and tech expert, discusses followers on Instagram. The podcast covers insights from VidCon, Instagram algorithm myths, creating original content, optimizing profiles, posting strategies, follower analytics, account security tips, two-factor authentication, password security, and a book recommendation for 'Project Hail Mary'.

Instagram-Chef Adam Mosseri spricht über seine Pläne für die App, Regulierung von Tech-Konzernen und den Wettbewerb mit Tiktok. Themen wie Konkurrenz, Bewegtbild, Regulierung von Tech-Konzernen in Europa und Tiktoks dynamisches Wachstum werden diskutiert.

Instagram is no longer going to be a photo-sharing app, Instagram boss Adam Mosseri announced earlier this summer. So what is Instagram going to be instead? Mosseri talks to Recode’s Peter Kafka about his plans to emphasize video and commerce for the service, competing with Tik-Tok, and looming regulation. Mosseri also talks about recent revelations in the Wall Street Journal about Instagram’s own research, which suggests the app could be harmful to a segment of its users, particularly teenagers. Then Kafka talks to Puck co-founder Jon Kelly about his news site’s recent launch, and what sets it apart from other subscription-based news services.Featuring: Adam Mosseri (@mosseri), Head of InstagramJon Kelly (@JonKelly2), Co-Founder of PuckHost: Peter Kafka (@pkafka), Senior Editor at RecodeMore to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape.About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Verge's Nilay Patel talks with head of Instagram Adam Mosseri about how to run a creative platform like Instagram at scale while keeping users — and democracy — safe, how much responsibility the platforms have for what their algorithms promote, and, of course, Instagram's products like Reels, Stories, and IGTV. Learn more about your ad choices. Visit podcastchoices.com/adchoices