Tetragrammaton with Rick Rubin Adam Mosseri
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Feb 7, 2024 
Adam Mosseri, the Head of Instagram at Meta, shares insights from over a decade in social media. He discusses the evolution of Instagram into a multifaceted platform and how it shapes creativity and niche communities. The conversation touches on the delicate balance between user experience and regulatory challenges, the importance of privacy in advertising, and the rising influence of Web3 in content control. Mosseri also reflects on leadership dynamics and the significant shifts in Facebook's company culture over the years.
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Social Media
- Adam Mosseri dislikes the term "social media" because it doesn't reflect the blurring line between user-generated and professional content.
- Platforms like Instagram act as connectors, distributing content without necessarily having a specific viewpoint.
Evolution of Instagram
- Instagram has evolved beyond its initial image as a feed of square photos.
- Direct messaging (DM) about content, especially among young people, has become the most prevalent activity on the platform.
Negative Feedback
- Mosseri recounts a negative reaction to testing full-screen feed designs and increased recommendations.
- This test led to widespread criticism and memes targeting Mosseri, highlighting user resistance to significant changes.