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13min chapter
Adam Mosseri
Tetragrammaton with Rick Rubin
Crafting Collaboration in Social Media Design
This chapter delves into the early years of a social media platform and its competition with MySpace and Twitter, focusing on the integration of design and engineering roles. It highlights creative problem-solving techniques and the balance between exploration and refinement in the creative process while emphasizing team dynamics and the importance of emotional investment. Additionally, the chapter outlines the distinct roles within a product team and the critical contributions of data scientists and researchers in developing user-centered designs.
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