Tetragrammaton with Rick Rubin cover image

Adam Mosseri

Tetragrammaton with Rick Rubin

00:00

The Evolution of Instagram: Beyond Square Photos

This chapter examines the transformation of Instagram from a simple photo-sharing app to a complex platform emphasizing direct messaging and ephemeral content. It explores the challenges of introducing new features while maintaining user satisfaction, highlighting the emotional connection users have with the platform. The discussion also reflects on how social media, particularly Instagram, has reshaped creativity and engagement, paving the way for niche communities and content creators.

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