TED Talks Daily A creator-led internet, built on blockchain | Adam Mosseri
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May 17, 2022 
Adam Mosseri, Head of Instagram, dives into a future where blockchain empowers creators by removing intermediaries. He envisions a creator-led internet, allowing direct relationships and financial interactions between creators and audiences. His insights highlight the historic shift in power dynamics from institutions to individuals, paving the way for new monetization models. With a focus on community ownership and democratization, Mosseri discusses the opportunities for creators to sell equity in their future earnings, fostering diverse ideas and innovation.
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Shifting Power Dynamics of the Internet
- The internet, while initially meant to decentralize power, has created a new establishment of large platforms.
- This concentration of power in a few platforms is likely a temporary trend.
The Rise of Creators
- Power is shifting towards creators who leverage platforms to turn their passion into a living.
- Creators are driving new ideas, pushing boundaries, and shaping culture.
Examples of Creator Power
- Musicians like Childish Gambino and Frank Ocean have bypassed traditional labels to reach audiences directly.
- Star athletes like LeBron James and Cristiano Ronaldo have more followers than their teams.