A creator-led internet, built on blockchain | Adam Mosseri
May 17, 2022
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Adam Mosseri, Head of Instagram, dives into a future where blockchain empowers creators by removing intermediaries. He envisions a creator-led internet, allowing direct relationships and financial interactions between creators and audiences. His insights highlight the historic shift in power dynamics from institutions to individuals, paving the way for new monetization models. With a focus on community ownership and democratization, Mosseri discusses the opportunities for creators to sell equity in their future earnings, fostering diverse ideas and innovation.
As digital assets like cryptocurrency and NFTs become more mainstream, design thinker and head of Instagram Adam Mosseri believes that creators are uniquely positioned to benefit. These blockchain-enabled technologies could remove the need for a “middleman” in the form of large social media platforms, allowing creators to more freely distribute their work and connect with their audiences. He explains how this new age of the internet will give way to “the greatest transfer of power from institutions to individuals in all time.”