Working Hard with Grace Beverley Ep. 137 Adam Mosseri: What The Head of Instagram Really Thinks About Growth Hacks, Algorithms and Creation
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May 5, 2025 
In this conversation, Adam Mosseri, the Head of Instagram and Threads at Meta, shares his journey from freelance design to leading a top social media platform. He discusses Instagram's evolution, the real impact of algorithms, and essential metrics for creators. Mosseri emphasizes effective leadership strategies, the importance of delegation, and daily productivity hacks. He reflects on how to grow on Instagram, why DMs and stories are key, and names standout creators currently making waves. It's a candid look at balancing innovation and user engagement.
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Daily Life of Instagram's Head
- Adam Mosseri shares his daily routine balancing work and family, including managing breakfast for his kids.
- His workdays range from structured office time with meetings to chaotic travel schedules packed with diverse tasks.
Delegate Decisions To Empower Teams
- Delegate decisions to empower your team and avoid becoming a bottleneck.
- It's better to let the team make many decisions even if one is disagreed upon than to overly control every call.
Early Tech Beginnings
- Adam started his tech career freelancing while attending NYU, teaching himself programming to pay rent.
- Early struggles with rent and living expenses shaped his learning and growth in tech and business.