Working Hard with Grace Beverley
Ep. 137 Adam Mosseri: What The Head of Instagram Really Thinks About Growth Hacks, Algorithms and Creation
May 5, 2025
In this conversation, Adam Mosseri, the Head of Instagram and Threads at Meta, shares his journey from freelance design to leading a top social media platform. He discusses Instagram's evolution, the real impact of algorithms, and essential metrics for creators. Mosseri emphasizes effective leadership strategies, the importance of delegation, and daily productivity hacks. He reflects on how to grow on Instagram, why DMs and stories are key, and names standout creators currently making waves. It's a candid look at balancing innovation and user engagement.
48:20
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Quick takeaways
- Balancing a high-stakes job with family time is challenging, yet essential for personal fulfillment and productivity.
- Effective leadership hinges on delegation, as empowering team members fosters collaboration and enhances overall performance.
Deep dives
Balancing Work and Family Life
The head of Instagram discusses his daily routine, emphasizing the challenge of balancing a demanding job with family responsibilities. He has developed a system to manage breakfast for his children, ensuring quality time with them before work. Despite the intensity of his role, he aims for a balance, reflecting on how the pursuit of a more relaxed work-life dynamic can often feel elusive. This ongoing navigation highlights the complexities many face in juggling career ambitions with personal obligations.
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