Build Your Tribe | Grow Your Business with Social Media Head of Instagram @Mosseri reveals secrets to grow in 2025 - 828
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Apr 3, 2025 
In this insightful discussion, Adam Mosseri, the Head of Instagram, unveils secrets about the platform’s algorithm and future for creators. He tackles pressing issues like the real impact of shadowbans and what truly drives growth in 2025. Mosseri emphasizes the importance of engagement metrics such as shares over hashtags, and discusses upcoming features aimed at enhancing content visibility. He also reveals how long breaks can affect a creator's reach and the significance of original content in the evolving landscape of Instagram.
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Engage Directly with Creators
- Engage with your audience and address their concerns directly.
- This builds trust and shows you care about their experience on the platform.
Instagram's Priorities for Creators
- Instagram aims to be the best platform for creators by understanding and meeting their needs.
- Key priorities include better reach stability, helping small creators, rewarding original content, and faster trend identification.
Unconnected Reach and Recommendations
- Increased unconnected reach helps maintain feed's importance as content sharing shifts towards DMs and Stories.
- Recommendations introduce users to new creators and maintain engagement within the feed.