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Head of Instagram @Mosseri reveals secrets to grow in 2025 - 828
Apr 3, 2025
In this insightful discussion, Adam Mosseri, the Head of Instagram, unveils secrets about the platformâs algorithm and future for creators. He tackles pressing issues like the real impact of shadowbans and what truly drives growth in 2025. Mosseri emphasizes the importance of engagement metrics such as shares over hashtags, and discusses upcoming features aimed at enhancing content visibility. He also reveals how long breaks can affect a creator's reach and the significance of original content in the evolving landscape of Instagram.
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Quick takeaways
- Engagement metrics, especially shares, are crucial for creators on Instagram, significantly impacting their visibility and audience reach.
- Instagram is evolving by prioritizing original content and enhancing tools for creators to foster greater community engagement and discoverability.
Deep dives
Engagement Strategies on Instagram
The head of Instagram emphasizes the importance of understanding engagement as a key metric for creators looking to improve their presence on the platform. Shares are noted as particularly significant since they represent a direct human recommendation, potentially reaching new audiences. Algorithmically, all shares are valued relatively equally, with the context of the share also contributing to its impact; shares to stories or DMs can lead to more views compared to private shares. Furthermore, time spent engaging with content plays a crucial role in visibility; both watch time and completion rates are factored into how posts are ranked and recommended.
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