The Colin and Samir Show We interviewed the Head of Instagram: Adam Mosseri
153 snips
Jun 10, 2024 
The Head of Instagram, Adam Mosseri, discusses competition with TikTok, revenue sharing, creator monetization, and the algorithm. He shares his career journey and the significance of reliability in leadership. The talk covers social media evolution, video content on Instagram, the role of captions, revenue sharing for creators, challenges for advertisers, AI tagging, and a new wearable technology's potential.
AI Snips
Chapters
Transcript
Episode notes
Prioritize Sends Per Reach
- Evaluate Instagram video performance by analyzing "sends per reach."
- Focus on content that encourages sharing, as it drives community value.
Short-Form Video Drives Conversation
- Sharing short-form videos on Instagram facilitates conversations and discovery.
- This contrasts with long-form video, which is less conducive to sharing.
Instagram Ranking Factors
- Instagram's ranking algorithm prioritizes shares, followed by likes.
- Watch time is a factor, but less significant than shares.