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The Head of Instagram, Adam Mosseri, discusses competition with TikTok, revenue sharing, creator monetization, and the algorithm. He shares his career journey and the significance of reliability in leadership. The talk covers social media evolution, video content on Instagram, the role of captions, revenue sharing for creators, challenges for advertisers, AI tagging, and a new wearable technology's potential.
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- Short form video content drives engagement on Instagram, emphasizing interactive user experience.
- Evolution of Instagram towards diverse content faces challenges in maintaining user engagement.
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Increasing Engagement Through Short Form Video Content
Short form video content has become a significant driver of engagement on Instagram, comprising more than half of the time spent on the platform. By focusing on creating engaging short form videos, the platform aims to offer a more participatory and interactive user experience compared to other platforms like YouTube and TikTok.
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