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22min chapter
We interviewed the Head of Instagram: Adam Mosseri
The Colin and Samir Show
Role of Creators and Revenue Sharing on Instagram
The chapter explores Instagram's shift towards prioritizing creators over traditional publishers to drive engagement on the platform. It discusses the challenges of revenue sharing, the evolving definition of creators, and the comparison between long form and short form content in terms of monetization and advertiser outcomes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode