Waveform: The MKBHD Podcast When Will Instagram Pay their Creators?
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Oct 14, 2025 
Adam Mosseri, CEO of Instagram, dives into the evolving landscape of creator monetization and AI in this engaging discussion. He reveals how Instagram balances risks while innovating to stay relevant. The conversation touches on the struggles of sustainable revenue sharing for creators, the rise of AI creators, and why human touch remains crucial. Mosseri discusses exciting new features like algorithm tuning and reflects on Instagram's future direction, adapting to both user needs and the intense competition ahead.
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Core Mission Survives Feature Shifts
- Instagram's core stays connecting people and creativity even as features change.
- Adam Mosseri says evolving features prevents irrelevance despite added complexity.
Choose Features That Matter
- Prioritize features that connect to creativity or connecting people and will be widely used.
- Bias toward taking risks so the platform evolves rather than slowly becoming irrelevant.
Originality Over Short-Term Gains
- Instagram intentionally promotes original creators over aggregators even at short-term revenue cost.
- The bet is that supporting creators builds long-term rapport and value for the platform.