Marketecture: Get Smart. Fast.

Episode 56: Lauren Wetzel on the clean room trough of disillusionment

Jan 26, 2024
Lauren Wetzel, COO of InfoSum, talks about clean room technology and the challenges they face. The podcast also discusses the recent exit of competitor Habu, the future of Sports Illustrated, and early results of UID and deterministic ID tests in advertising. They also explore alternative IDs and the frustrations with some publishers' reluctance to change.
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1
Introduction
00:00 • 6min
2
The Importance of Clean Rooms and the Challenges They Face
05:30 • 15min
3
Exiting the Market: Habu's Departure
20:06 • 7min
4
The Future of Sports Illustrated and the Rise of Authentic Brands
26:54 • 5min
5
Early Results of UID and Deterministic ID Tests in Advertising
31:59 • 4min
6
Unlocking the Potential: Clean Room Solutions and Alternative IDs
35:33 • 9min