Episode 56: Lauren Wetzel on the clean room trough of disillusionment
Marketecture: Get Smart. Fast.
Introduction
Listen as the hosts interview Lauren Wetzel from InfoSum as she discusses the latest trends in data collaboration infrastructure, including cookie deprecation, connected television advertising, and retail media. Discover the importance of true data clean room technology and learn about InfoSum's success and growth in 2023-2024, along with recent industry acquisitions.
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