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Episode 56: Lauren Wetzel on the clean room trough of disillusionment

Marketecture: Get Smart. Fast.

CHAPTER

The Importance of Clean Rooms and the Challenges They Face

This chapter delves into the concept of clean rooms and their significance in maintaining privacy and security when working with data. It explores the different types of technology falling under the clean room category and the challenges that arise when people make assumptions based on the term. The chapter also discusses the evolving flavors of clean rooms for different verticals and emphasizes the importance of measurement and insights.

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