Episode 56: Lauren Wetzel on the clean room trough of disillusionment
Marketecture: Get Smart. Fast.
Unlocking the Potential: Clean Room Solutions and Alternative IDs
The chapter delves into the compatibility of clean room solutions and alternative IDs, emphasizing the importance of collecting first-party data and the benefits of partnerships and data enrichment providers. It also explores the adoption of clean rooms by US publishers and the frustrations with some publishers' reluctance to change.
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