AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
9min chapter
Episode 56: Lauren Wetzel on the clean room trough of disillusionment
Marketecture: Get Smart. Fast.
Unlocking the Potential: Clean Room Solutions and Alternative IDs
The chapter delves into the compatibility of clean room solutions and alternative IDs, emphasizing the importance of collecting first-party data and the benefits of partnerships and data enrichment providers. It also explores the adoption of clean rooms by US publishers and the frustrations with some publishers' reluctance to change.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode