Episode 56: Lauren Wetzel on the clean room trough of disillusionment
Marketecture: Get Smart. Fast.
Early Results of UID and Deterministic ID Tests in Advertising
This chapter discusses the positive impact of UID and deterministic IDs in advertising, citing a 200% improvement in CPMs for TV tropes.org and a 40-50% improvement for unwind media. It also explores publishers' approaches to the ID chaos and the importance of retaining control over advertising strategies.
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