Marketecture: Get Smart. Fast. cover image

Episode 56: Lauren Wetzel on the clean room trough of disillusionment

Marketecture: Get Smart. Fast.

00:00

Early Results of UID and Deterministic ID Tests in Advertising

This chapter discusses the positive impact of UID and deterministic IDs in advertising, citing a 200% improvement in CPMs for TV tropes.org and a 40-50% improvement for unwind media. It also explores publishers' approaches to the ID chaos and the importance of retaining control over advertising strategies.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner
Get the app