Episode 56: Lauren Wetzel on the clean room trough of disillusionment
Marketecture: Get Smart. Fast.
Exiting the Market: Habu's Departure
Discussion about the recent news of competitor Habu exiting the market, strategic rationale of identity provider having a clean room, shift in Live Ramp's technology positioning, challenge of integrating Habu's technology with Live Ramp's infrastructure, importance of Live Ramp's managed service offering, and the acquisition of Habu.
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