two & a half gamers session #33 - The UA (r)evolution, from fake ads to fake core gameplay in games

1

Introduction

00:00 • 2min

2

Is Cyberpunk Going to Make as Much Money as Dragon Quest?

01:44 • 3min

3

Why Developers Use Fake Ads?

04:30 • 6min

4

Is Facebook Fake Ads a Good Idea?

10:08 • 5min

5

Fake Ads Case Study

14:54 • 5min

6

Gameplay - Is There a Playable Creative?

19:36 • 3min

7

Game Review - Is This Really a Good Game?

22:33 • 3min

8

The 3rd Example of Duck Tipping the Creativity Into the Gameplay

25:49 • 2min

9

The Best Tower Defense Merge Game Ever!

27:20 • 4min

10

The Hypercasual Flow Into the Tower Defense Game

30:56 • 5min

11

What's the Biggest Predictor of Good Creative Performance?

35:44 • 2min

12

The End Cards That Add Networks Super Impose

37:18 • 2min

13

App Loving End Cards - What's the Impact?

39:33 • 2min

14

ECPM Impact on Publisher Games Retention

41:32 • 2min

15

Ad Networks - Is This Ad Network?

43:29 • 2min

16

How Long Does an End Card Close Button Delay Affect Creative Performance?

45:05 • 3min