two & a half gamers session #33 - The UA (r)evolution, from fake ads to fake core gameplay in games
two & a half gamers
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ECPM Impact on Publisher Games Retention
I'm about to run some tests in like one game that basically I'm taking back the aggressive end cards because app loving didn't have the feature to do it. So I'll know probably by the end of this quarter exactly how big of an ECPM impact those end cards have. But I just wanted to open your guys eyes and like yeah, basically the summarize like my opinion is like you don't need to have the best creatives. Your creatives just need to be good enough. Then the ad networks, aka the true gatekeepers or industry or the godfathers will take care of the rest. And then it's up to Rimo and game design to create a good enough
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