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two & a half gamers session #33 - The UA (r)evolution, from fake ads to fake core gameplay in games

two & a half gamers

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Fake Ads Case Study

Fake ads is a subcategory of creative strategy in the end. To make it work, we need to have like an expectation flow or like seamless experience for players. Ad monetize game games have lower CPI's hyper casual and all these. And then it's visual theme and obviously creatives. It depends on the combination of the genre and visual visual design.

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