two & a half gamers session #33 - The UA (r)evolution, from fake ads to fake core gameplay in games
two & a half gamers
00:00
Gameplay - Is There a Playable Creative?
The main thing is that if you even read the reviews or the comments on the game, people are actually expecting that these puzzles are normal flow of the game and they would be somewhere there also later in the game. But of course they're not. After you go through these two creatives, you don't see it anywhere else but the hope remains. And that's the whole point of it. If you can just force so many more people to continue and push them to the funnel, you're already pretty much golden because maybe they bought something in the meantime. Maybe they watched some ads. Maybe they remained for the next day. I think this is really good but it's still pretty basic
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Transcript
